I wondered where people were getting these big, medium, and little brown bags after countless shopping trips in Chicago. The simple language grabbed me and made me question what could be stowed in all of these brown bags. I felt out of the loop and thus, the branding could not be forgotten. The placement of the Bloomingdale's logo made it almost impossible to spot when the bag's sides were collapsed and being carried to and fro. Once I finally caught on to the distributor, I made an unforgettable connection and already had so much respect for the strategy.
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