Many applications

I found these designs in a creative profile on the artist, Dinah Coops on the Communication Arts website. Her profile caught my eye because of her unique and diverse applications. I like the ways in which she's featured her artwork on jewelry and table wear. When I read the product description, I found out that Coops created these products locally from non-toxic, sustainable materials. She shows a relevant and admirable concern for the environmental implications of her designs.

Matter of fact

I wondered where people were getting these big, medium, and little brown bags after countless shopping trips in Chicago. The simple language grabbed me and made me question what could be stowed in all of these brown bags. I felt out of the loop and thus, the branding could not be forgotten. The placement of the Bloomingdale's logo made it almost impossible to spot when the bag's sides were collapsed and being carried to and fro. Once I finally caught on to the distributor,  I made an unforgettable connection and already had so much respect for the strategy. 

Psychedelic Presentation