note: top 3 images are one side, bottom 3 are other side making a tri-fold brochure.
I work as the photographer for the U of I dance department, so I often pick up their promotional materials. This brochure actually features a professional dance company rather than students, so it does not include my own work. There are silhouetted dancers lined up in front of an abstract graphic, which immediately caught my eye. I think that the silhouettes are powerful visuals, especially in black and white. My favorite part of the cover is the tagline: psst. The photo tastefully wraps around to the back cover, but is shaded darker so that the overlaid type is readable. There is a striped pattern atop the gray background on the inside spreads. It provides a tactile sensation and ads character to the piece. One doesn't often see the use of printed "highlighting" to accentuate text, but this design employs it quite pleasingly. The highlighter color is a tint of the green that is used throughout the design, creating unity. This design works really well overall – there are many elements that are used consistently and with purpose. A two column grid organizes the information and careful typographic consideration is evident in the readability, legibility, and hierarchy of the text treatment.
